Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, showcased their entire non-alcoholic portfolio, of over 100 products and sizes, for their customers at Baha Mar on July 3rd.
Most, if not all, customers have heard of Coca-Cola, Sprite, Fanta, the beloved Bahamas Goombay Punch, Dasani, Minute Maid and Monster. However, many were not aware of the various flavors and sizes these and many brands offer. This sparked the idea of hosting a showcase to provide customers with a holistic overview of everything CBC supplies.
Karla Wells-Lisgaris, Chief Commerical Officer for CBC shared the main goal of hosting the first showcase.
“We wanted to give our customers the opportunity to see all our non-alcoholic products and to try them. So, we have pretty much every product we sell here today, and we also have it available to try.” she revealed.
“While we think we do a really good job of getting those products out there for people to try, people leave or join companies, and those new employees may not have had the opportunity to try these products yet. This tradeshow is their opportunity where they could see, try and learn more about what we offer.” she concluded.
The all-day affair shed spotlight on a few lesser known, but equally as good brands such as Honest Kids Juice, Vitamin Water, Dasani Cranberry and Lime-flavored waters, Monster Juices, Vita Coco Pressed Coconut water and a newly added product – San Bernardo Sparkling and Still Spring water.
Additionally, guests got an insider look at the various branded cooler styles and sizes CBC offers, which they could order for installation in their businesses at the tradeshow.
Customers such as Super Value, Solomons, Sun Luck, Lowe’s Pharmacy, Meat Max and Paradise Premium Foods to name a few were accompanied by CBC’s phenomenal sales team as they toured the room.
Brand representatives provided a deeper understanding of each SKU at their respective tables as customers took in each size and flavor on display.
Before the day came to an end, guests enjoyed delicious bites and sips on the outdoor deck of the San Salvador conference room. To really add a bow to the whole experience, CBC provided customers with the opportunity to win exclusive prizes such as their Coca-Cola and Bahamas Goombay Punch Yetis along with premium spirits from Caribbean Wines & Spirits, alcoholic arm to CBC.
Guests were delighted while playing ring toss. Many strategized and calculated the best way they could score a prize and basked in excitement when they caught a goodie.
Additionally, customers were treated to a customized 20oz Coca-Cola bottle with their names on the labels, which is part of Coca-Cola’s global Share A Coke campaign. This personal touch added to the overall experience of the day.
“The tradeshow was a resounding success. Guests left feeling incredibly impressed at the knowledge shared and how many products CBC supplied. Flavors such as Vita-Coco’s Peach Mango Coconut Water, Honest Kids Organic Juice Appley Every After, Monster Zero Sugar and Minute Maid Fruit Coolers 2LT were fan favorites.” France Dolce, Assistant Sales Manager for CBC shared.
To learn more about Caribbean Bottling Company’s newest products, events and giveaways visit www.cbcbahamas.com today.
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