Press Release
BTC truly ‘brought the vibes’ on December 19, as the company officially wrapped up its five-week “The Vibes of Christmas Is on Us” holiday campaign with a high-energy, customer-focused in-store activation at its Mall at Marathon retail location.
The festive finale marked the culmination of weeks of giveaways, exclusive deals, and community engagement – while holiday savings on devices continue well beyond Christmas.
Throughout the day, the Mall at Marathon store buzzed with excitement as hundreds of customers poured in to take advantage of last-minute Christmas deals, interactive experiences, and surprise rewards. Two lucky customers walked away with TCL Smart Televisions, while over two hundred gift cards were issued to popular local businesses including John Bull, Super Value, Rubis, and Fusion Superplex, along with BTC promotional items – adding even more cheer to the holiday season.
Customers who paid their bills in full, activated BTC prepaid combo plans, or signed up for postpaid services were also eligible to spin the prize wheel, winning instant rewards on the spot. The festive atmosphere was elevated with music, in-store treats, photo opportunities with Santa and Mrs. Claus, and lively engagement between staff and customers – creating a warm, celebratory experience that truly reflected the spirit of Christmas.
Adding to the excitement was a meet-and-greet with BTC Ambassador and World Champion hurdler Devynne Charlton, which drew enthusiastic fans and customers alike.
Reflecting on the campaign’s success, Stacy Mackey, BTC’s Marketing Manager said: “This holiday season was about more than promotions – it was about creating meaningful moments for our customers and showing appreciation for the loyalty they continue to place in BTC. ‘The Vibes of Christmas Is on Us’ was designed to bring joy, value, and connection, whether through exclusive rewards, festive in-store experiences, or simple moments like meeting our ambassador and celebrating together.
“We wanted customers to feel seen, valued, and supported, especially during a season that is about togetherness. As we close out the year, we remain committed to delivering innovative solutions, exceptional service, and experiences that truly resonate with the communities we serve.”
While the in-store activations have concluded, holiday savings continue across BTC’s retail locations. Customers can still enjoy discounts on popular devices, including the iPhone 13 and iPhone 16, as well as smartphones priced as low as $49. For those unsure of what to give this Christmas, BTC gift cards remain a convenient and flexible option, redeemable for bill payments, handset purchases, and any BTC products or services.
BTC also continues to expand customer convenience through its eSIM offerings, compatible with a wide range of mobile devices and available in both prepaid and postpaid options. Prepaid eSIMs can be purchased directly via BTC’s website, eliminating the need to visit a retail store.
To learn more about available devices, purchase an eSIM, or explore BTC’s full range of products and services, visit btcbahamas.com.
As the company looks ahead to the new year, BTC is also encouraging customers to subscribe to the BTC Connect WhatsApp Channel to stay informed on promotions, company updates, news, and service outage notifications – ensuring they never miss what’s happening at BTC.
The post BTC “Brings the Vibes” For Christmas appeared first on ZNS BAHAMAS.
